About South Main

South Main is a neighborhood in Downtown Memphis that is about 1-square mile anchored by The Orpheum on the north and Central Station on the south.  This vibrant artistic and historic district is home to 2,500 residents, 34 locally owned retailers, 25 locally owned restaurants and several key attractions like the National Civil Rights Museum, Memphis College of Art Graduate School, and Memphis Farmers Market.  

South Main is known for its entrepreneurial spirit dating back to the early 1900s when the district businesses grew to cater to bustling railroad traffic.  Today South Main includes Emerge Memphis, the city's incubator for high-tech start-up companies, and many independently-owned creative companies geared towards music, film, marketing, design, architecture and more.

There are more than $100 million in new development projects underway or slated to start soon in South Main, including the historic Chisca Hotel renovation, The Orpheum's Education and Leadership Centre, ArtSpace artist incubator, Main Street infrastructure improvements, three new residential communities, and more.

View the gallery slideshow to learn more about the history, culture, and growth in South Main.